News

Guatemala, the most populous and beautiful country in Central America, is embarking on a new international strategy to raise further awareness and boost visitor numbers, after a record-breaking year in 2024. Record numbers visited the Central American destination in 2024. The PC Agency has been appointed to support Guatemala’s fast-growing popularity

Costa Rica is a pioneering destination in sustainability, renowned for its dedication to green travel, with the preservation of the environment at the heart of its tourism strategy. Its latest initiatives include a groundbreaking collaboration between a host of Costa Rican institutions and NASA to transform ocean monitoring and marine conservation. ‘De Vuelta a Casa’,

The airline transition towards modern retailing is moving forward, as airlines start to adopt the industry-wide technology transformation and move from traditional booking methods like Passenger Name Records to ‘Offers and Orders’

Turkish Airlines and Icelandair have announced the expansion of their existing codeshare partnership, strengthening connectivity between two key European countries. Since the beginning of their partnership in June 2023, the two flag carriers have cooperated under a codeshare agreement to offer passengers more seamless travel options. Building on this foundation, Icelandair will introduce direct flights

Cunard’s Transatlantic Fashion Week voyage will sail from the U.S. for the first time this fall aboard the iconic Queen Mary 2. The week-long voyage will feature an extraordinary line-up of fashion icons including legendary fashion designers Christian Siriano and Bob Mackie and supermodel Coco Rocha.

Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), is proud to announce a strategic partnership with Spain’s Tourist Office (Turespaña) to launch an exciting summer campaign aimed at showcasing the best of Spain’s diverse and captivating summer experiences.

SeaWorld Orlando is offering FREE ice-cold beer* just in time for warmer days ahead. Guests 21+ can enjoy one complimentary draft beer per visit at the Waterway Grill Patio. Pass Members can raise their glasses twice, with two free draft beers per day. Available daily from 12 p.m. to one hour before park close, this

Dusit Princess Melaka, Dusit International’s debut property in Malaysia, celebrated its official grand opening on 29 May 2025 — marking an exciting milestone in Melaka’s evolving hospitality landscape and introducing a new standard of upscale Thai-inspired hospitality to the state. The hotel also unveiled one of the largest meeting and event spaces in Melaka, further

TAP Air Portugal has launched a direct flight from the Azores to San Francisco, connecting UK and Irish passengers travelling via Portugal to California.

Jamaica’s tourism sector continues to soar with the launch of a new non-stop weekly flight from Lisbon, Portugal to Montego Bay, operated by World2Fly using a state-of-the-art Airbus wide-body aircraft. The inaugural flight takes off on Wednesday, June 4, marking a significant milestone in the country’s efforts to diversify its tourism markets and expand connectivity