News

In a new chapter of national transformation, the Saudi Tourism Investment Company (ASFAR) – a Public Investment Fund (PIF) company – announced a new phase of its strategic tourism investments through promising tourism development projects in Al Baha and Yanbu. These initiatives represent a defining step in ASFAR’s journey to drive growth and transformation within […]

Riyadh has once again placed itself at the heart of the global tourism conversation. As host of the 26th UN Tourism General Assembly, the Kingdom of Saudi Arabia welcomed ministers, CEOs, and industry leaders from around the world for a defining moment in travel policy: the adoption of the Riyadh Declaration on the Future of

The World Travel & Tourism Council (WTTC) and its Members wish to extend their sincere and heartfelt congratulations to Shaikha Al Nowais on her official appointment as the Secretary-General of UN Tourism. This appointment marks a significant moment for the global Travel & Tourism sector, and WTTC is confident that Shaikha Al Nowais’s leadership and

Riyadh has concluded the 26th UN Tourism General Assembly — the largest and most transformative gathering in the organization’s 50-year history — setting a bold global agenda for the future of tourism powered by artificial intelligence, innovation, and sustainability. The assembly, held from 7–11 November 2025, brought together delegates from 148 Member States, including 90

Air Serbia has signed a five-year strategic partnership with Loyalty Juggernaut Inc. (LJI) to launch a new-generation frequent flyer program, marking a significant milestone in customer engagement and digital innovation.

easyJet has marked the 30th anniversary of its first ever flight from London Luton to Glasgow by operating the very same flight today, staffed entirely by pilots and cabin crew who also turn 30 this November. Bringing together past and present, the crew were joined by retired Captain Fred Rivett who operated the very first

Ryanair, Europe’s No.1 airline, reminded passengers that from Wed (12 Nov) it will move to 100% digital boarding passes. This means that from Wed (12 Nov) passengers will no longer be able to download and print a physical paper boarding pass but will instead need to use the digital boarding pass generated in their “myRyanair”

Korean Air has launched a new Application Programming Interface (API)-based solution that enables direct integration between its cargo system and its customers’ in-house systems. This initiative is part of the airline’s response to rapid e-commerce growth and the increasing market demand for greater logistics transparency and efficiency. The new API solution allows for the real-time

Saudi Arabia-based Adeera has signed a new agreement to use transformative travel technology, Amadeus Digital Media. Through advanced omni-channel advertising strategies, Adeera’s brands will be able to better target travelers at the moments they are most likely to book, across paid search, display, and social media. Thomas Grunder, Chief Commercial Officer at Adeera, says: “Using

Grenada Tourism Authority is delighted to welcome Virgin Atlantic’s Airbus A330Neo to Grenada connecting London Heathrow (LHR) to St George’s, Grenada (GND). From December 2025, the route will be serviced Mondays, Tuesdays, and Saturdays to April 2026. Designed to provide a premium, personalised experience, the AirbusA330Neo is the latest addition to Virgin Atlantic’s fleet. The