News

Under the bright lights of ITB Berlin—one of the world’s most influential tourism fairs—Lanzarote is making its presence felt with quiet confidence and a clear sense of purpose. This is not an island content to simply sell sunshine and scenery. Instead, Lanzarote arrives in the German capital with a compelling message: the future of travel […]

At ITB Berlin 2026, where the world’s travel industry gathers to take the pulse of the future, ONYX Hospitality Group arrives with a milestone worth celebrating. Sixty years into its journey, the Asia‑Pacific hospitality leader is using one of the globe’s most prestigious tourism fairs not only to mark an anniversary, but to reaffirm its

There is a particular energy that comes with a first appearance, and at ITB Berlin, that sense of anticipation surrounds Abu Dhabi‑headquartered STORY Hospitality as it steps onto the world’s leading travel trade stage for the very first time. Among the familiar names and long‑established exhibitors, STORY Hospitality arrives with a fresh narrative—one shaped by

As geopolitical fragmentation, AI acceleration and infrastructure pressure reshape global mobility, senior leaders across travel, finance, technology and government are consolidating strategic engagement through the Global Resilience Network (GRN). The Network, now operating across Europe, Asia, the Middle East and the Americas, is strengthening executive-level coordination at a time when industry leaders are questioning whether

This week in Berlin, as the vast halls of ITB pulse with the energy of the global travel industry, Saint Lucia is asserting its presence with quiet confidence. Against the backdrop of the world’s leading travel trade show, the island is sharing a story that goes far beyond sun‑drenched beaches—one rooted in nature, culture and

This week in Berlin, as the global travel industry gathers under one roof at ITB, Istanbul is stepping forward with confidence. The city—long admired for its layered history and magnetic atmosphere—is now firmly positioned as one of the world’s most dynamic urban destinations, and its presence at the travel trade’s most influential event reflects a

This week in Berlin, as the global travel industry gathers at ITB, The Bahamas is making a confident statement about where it stands—and where it is heading. Known worldwide for its luminous waters and idyllic beaches, the destination is using its presence at the world’s leading travel trade show to highlight a tourism story defined

On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From 3 to 5 March, on its sixtieth anniversary, the World’s Leading B2B Travel Trade Show gathers nearly 6,000 exhibitors from more than 160 countries, underscoring its role as the main

There are destinations that whisper their appeal, and then there is Jamaica—an island that speaks in rhythm, colour, and warmth long before you arrive. From the moment the trade winds carry the scent of salt and spice, Jamaica announces itself not simply as a place on the map, but as a feeling: vibrant, soulful, and

As ITB Berlin brings the global tourism industry to Germany, new analysis from Data Appeal and Mabrian reveals a clear behavioural pattern shaping German outbound travel: travellers are prioritising destinations where cultural heritage and outdoor appeal go hand in hand.