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ITB Berlin 2026: The industry sets an example for dialogue and resilience in uncertain times

On its 60th anniversary, the World’s Leading B2B Travel Trade Show gathered nearly 97,000 attendees from numerous source and destination markets. Despite the tense situation in the Middle East, which in some cases led to a lack of flights, the World’s Leading Travel Trade Show again demonstrated the importance of trust, international cooperation and face-to-face […]

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Alsimrah Ramadan Tent brings culture, cuisine and digital innovation to Aljada, Sharjah

Aljada, Sharjah’s flagship lifestyle destination developed by Arada, has become home to one of the emirate’s most significant Ramadan experiences with the arrival of Alsimrah, the largest Ramadan tent in Sharjah. Located within the vibrant mixed-use district, the venue combines traditional Emirati hospitality, large-scale dining and cultural programming with modern technology, creating a unique gathering

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WSTHA and World Sustainable Hospitality Alliance unveil next chapter of partnership

World Sustainable Travel & Hospitality Awards and World Sustainable Hospitality Alliance (the Alliance) have announced the next chapter of their partnership, launching a multi-year programme that brings together the Alliance’s Summit and the Awards into one landmark global platform for sustainable travel and tourism.

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Kym Barter appointed to Managing Director at Atlantis Dubai

Atlantis Dubai has promoted Kym Barter to managing director, placing him in charge of both flagship properties, Atlantis, The Palm and Atlantis The Royal, as well as Aquaventure World. In his expanded role, Barter will oversee the strategic direction and continued performance of the integrated resort portfolio, which includes two of Dubai’s most prominent luxury

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Kenya Invites the World to Experience Wonder at ITB Berlin 2026

Berlin knows spectacle. And on the global stage of ITB Berlin 2026, Kenya delivered one of the fair’s most evocative moments with the international launch of its new destination campaign, “Experience Wonder – Magical Kenya.” Unveiled at the world’s leading travel trade show during its landmark 60th anniversary, the campaign marked a bold evolution in

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