Author name: lacer2k

TOURISE, the bold global platform shaping a new horizon for tourism, announced today that it has catalyzed investment portfolios totaling USD 113BN at the inaugural TOURISE Summit in Riyadh. The milestone reflects TOURISE’s mission to unlock high‑value deal flow by convening public and private sector leaders across tourism, technology, investment, and sustainability to set a […]

BTN presents exclusive video interviews from Tourise 2025. Visionary tourism leaders, technology innovators, and destination experts discuss the latest trends in travel marketing, digital transformation, and experiential tourism. Discover how cutting-edge solutions and creative strategies are redefining the way the world explores, connects, and experiences travel.

With the bold ambition to rewrite the rules of travel, the inaugural TOURISE Summit under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister was officially opened today by H.E. Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE.

In a new chapter of national transformation, the Saudi Tourism Investment Company (ASFAR) – a Public Investment Fund (PIF) company – announced a new phase of its strategic tourism investments through promising tourism development projects in Al Baha and Yanbu. These initiatives represent a defining step in ASFAR’s journey to drive growth and transformation within

Riyadh has once again placed itself at the heart of the global tourism conversation. As host of the 26th UN Tourism General Assembly, the Kingdom of Saudi Arabia welcomed ministers, CEOs, and industry leaders from around the world for a defining moment in travel policy: the adoption of the Riyadh Declaration on the Future of

The World Travel & Tourism Council (WTTC) and its Members wish to extend their sincere and heartfelt congratulations to Shaikha Al Nowais on her official appointment as the Secretary-General of UN Tourism. This appointment marks a significant moment for the global Travel & Tourism sector, and WTTC is confident that Shaikha Al Nowais’s leadership and

Riyadh has concluded the 26th UN Tourism General Assembly — the largest and most transformative gathering in the organization’s 50-year history — setting a bold global agenda for the future of tourism powered by artificial intelligence, innovation, and sustainability. The assembly, held from 7–11 November 2025, brought together delegates from 148 Member States, including 90

Air Serbia has signed a five-year strategic partnership with Loyalty Juggernaut Inc. (LJI) to launch a new-generation frequent flyer program, marking a significant milestone in customer engagement and digital innovation.

easyJet has marked the 30th anniversary of its first ever flight from London Luton to Glasgow by operating the very same flight today, staffed entirely by pilots and cabin crew who also turn 30 this November. Bringing together past and present, the crew were joined by retired Captain Fred Rivett who operated the very first

Ryanair, Europe’s No.1 airline, reminded passengers that from Wed (12 Nov) it will move to 100% digital boarding passes. This means that from Wed (12 Nov) passengers will no longer be able to download and print a physical paper boarding pass but will instead need to use the digital boarding pass generated in their “myRyanair”