Author name: lacer2k

BTN delivers exclusive video interviews from ITB Berlin 2026, showcasing influential leaders from global travel, tourism, technology, and destination management. Industry pioneers and senior executives provide expert insights into emerging travel trends, digital transformation, market recovery strategies, sustainable tourism models, mobility innovation, and the future frameworks shaping the world’s largest and most dynamic travel industry

Colombia has always been rich in colour, rhythm and contrast, but in recent years the world has begun to see the country through a sharper, more confident lens. Branded as “The Country of Beauty,” Colombia is no longer an emerging destination waiting to be discovered—it is a tourism success story asserting its place on the

The World Sustainable Hospitality Alliance (the Alliance) and the World Sustainable Travel & Hospitality Awards (WSTHA) have announced the next chapter of their partnership, launching a multi-year programme that brings together the Alliance’s Summit and the WSTHA Awards into one landmark global platform for sustainable travel and tourism.

New York State has arrived in Berlin this week with confidence in its stride. As the global travel industry gathers at ITB Berlin, the Empire State’s tourism team is using the international platform to highlight a year shaped not by dramatic rebounds, but by steady growth and renewed enthusiasm closer to home.

Few hotel brands evoke the spirit of sun-soaked escapes and seamless all-inclusive living quite like Rixos Hotels. Over the past year, this vibrant and fast-growing luxury hospitality group has strengthened its presence across continents — from dramatic desert coastlines to emerald islands and cultural capitals — proving once again why discerning travellers and global explorers

Breaking Travel news caught up with Becky Woodmansee to explore how Virgin Atlantic is building future-ready talent through apprenticeships, and what this means for the wider aviation sector at a time of rapid skills transformation. See her response to our questions detailing this innovative scheme and its benefits in the exclusive interview below.

Infrastructure, confidence and a global debut at ITB Berlin Yerevan has always known who it is. One of the world’s oldest continuously inhabited cities, Armenia’s capital wears its history lightly—etched into pink tuff stone, echoed in courtyard conversations, and poured generously into glasses of local wine. What is changing now is not the city’s character,

Abu Dhabi’s tourism story has always been about intention rather than acceleration. Where some destinations chase headlines, the UAE’s capital has focused on foundations—carefully planned infrastructure, long‑term cultural investment and a visitor experience designed to mature over time. Today, that approach is delivering results. Abu Dhabi’s tourism success is increasingly visible on the ground and,

Under the bright lights of ITB Berlin—one of the world’s most influential tourism fairs—Lanzarote is making its presence felt with quiet confidence and a clear sense of purpose. This is not an island content to simply sell sunshine and scenery. Instead, Lanzarote arrives in the German capital with a compelling message: the future of travel

At ITB Berlin 2026, where the world’s travel industry gathers to take the pulse of the future, ONYX Hospitality Group arrives with a milestone worth celebrating. Sixty years into its journey, the Asia‑Pacific hospitality leader is using one of the globe’s most prestigious tourism fairs not only to mark an anniversary, but to reaffirm its